Volcanic drinks
Four Decades of Experience in Crafting Quality Spirits
Volcanic drinks
Four Decades of Experience in Crafting Quality Spirits
Volcanic Drinks has set itself the task of distilling high-quality spirits that are unique and unmistakable in taste.
Volcanic Drinks has set itself the task of distilling high-quality spirits that are unique and unmistakable in taste.
Volcanic Drinks has set itself the task of distilling high-quality spirits that are unique and unmistakable in taste.
This is enabled by decades of experience, high quality ingredients, pure Icelandic spring water and a ground breaking lava rock filtration technology.
This is enabled by decades of experience, high quality ingredients, pure Icelandic spring water and a ground breaking lava rock filtration technology.
Global Presence
Since its founding, Volcanic Drinks has built strong global partnerships. Our success stems from blending Icelandic traditions with modern beverage trends. Over the years, we’ve forged long-term relationships with distributors and retailers across Europe, North America, and Asia, supplying beverages known for their unique origin and quality.
These collaborations have provided invaluable market insight, allowing us to expand and ensure consumers worldwide enjoy our refreshing Icelandic drinks.
Global Presence
Since its founding, Volcanic Drinks has built strong global partnerships. Our success stems from blending Icelandic traditions with modern beverage trends. Over the years, we’ve forged long-term relationships with distributors and retailers across Europe, North America, and Asia, supplying beverages known for their unique origin and quality.
These collaborations have provided invaluable market insight, allowing us to expand and ensure consumers worldwide enjoy our refreshing Icelandic drinks.
Innovation and Craftsmanship
Our products are born from a perfect blend of innovation and Icelandic craftsmanship. We constantly explore new flavors, combinations, and sustainable ingredients that align with modern consumer preferences. Inspired by Iceland’s pristine waters, volcanic minerals, and unique flora, our beverages stand out for their purity and refreshing taste.
From sparkling waters to flavoured drinks, each product is crafted with precision, ensuring that it not only tastes incredible but also reflects the essence of Iceland’s untamed wilderness.
This format balances the company’s local identity with its global reach, focusing on sustainability, leadership, and innovation.
Innovation and Craftsmanship
Our products are born from a perfect blend of innovation and Icelandic craftsmanship. We constantly explore new flavors, combinations, and sustainable ingredients that align with modern consumer preferences. Inspired by Iceland’s pristine waters, volcanic minerals, and unique flora, our beverages stand out for their purity and refreshing taste.
From sparkling waters to flavoured drinks, each product is crafted with precision, ensuring that it not only tastes incredible but also reflects the essence of Iceland’s untamed wilderness.
This format balances the company’s local identity with its global reach, focusing on sustainability, leadership, and innovation.
Leadership and Board
Our leadership team brings together a wealth of experience from the beverage industry, strategic management, and international trade. Each member is passionate about bringing Icelandic quality to the world, ensuring Volcanic Drinks remains at the forefront of innovation.
Our leadership team brings together a wealth of experience from the beverage industry, strategic management, and international trade.
Each member is passionate about bringing Icelandic quality to the world, ensuring Volcanic Drinks remains at the forefront of innovation.
Alfreð Pálsson
Alfreð Pálsson
President & CEO
Alfreð has over 20 years of experience in the beverage industry and founded Volcanic Drinks with Ragnar in 2010.
Alfreð leads Volcanic Drinks with a vision of sustainability and excellence. His leadership has been pivotal in expanding the brand internationally.
Alfreð has over 20 years of experience in the beverage industry and founded Volcanic Drinks with Ragnar in 2010.
Alfreð leads Volcanic Drinks with a vision of sustainability and excellence. His leadership has been pivotal in expanding the brand internationally.
Alfreð Pálsson
President & CEO
Alfreð has over 20 years of experience in the beverage industry and founded Volcanic Drinks with Ragnar in 2010.
Alfreð leads Volcanic Drinks with a vision of sustainability and excellence. His leadership has been pivotal in expanding the brand internationally.
Ragnar Tryggvason
Ragnar Tryggvason
CTO
Ragnar has decades of worldwide experience. He was the project Director for Heineken Group in Russia before joining Volcanic Drinks in 2010.
Ragnar also was the Technical Director of Baltic bottling in St. Petersburg and Banja Luka Brewery in Bosnia.
Ragnar has decades of worldwide experience. He was the project Director for Heineken Group in Russia before joining Volcanic Drinks in 2010.
Ragnar also was the Technical Director of Baltic bottling in St. Petersburg and Banja Luka Brewery in Bosnia.
Ragnar Tryggvason
CTO
Ragnar has decades of worldwide experience. He was the project Director for Heineken Group in Russia before joining Volcanic Drinks in 2010.
Ragnar also was the Technical Director of Baltic bottling in St. Petersburg and Banja Luka Brewery in Bosnia.
Lotfi Ouertani
Lotfi Ouertani
Partner
PARTNER – VOLCANIC DRINKS, VÖK WATER, FORREST FRESH FOODS, MEGA RETAILER
CEO – DON LUDOVICO, CASA DON LUDOVICO
Lotfi Ouertani is an international entrepreneur and brand architect with a passion for uniting culture, commerce, and craftsmanship. Lotfi has built a diverse career across food production, real estate, global distribution, and premium beverages.
As a Partner at Volcanic Drinks alongside Alfreð Pálsson, Lotfi plays a key role in shaping the brand’s global presence, elevating Volcanic Vodka, Gin, and Whisky as symbols of Icelandic purity and excellence.
With a rare blend of hands-on operational insight and visionary brand leadership, Lotfi brings depth, story, and precision into every venture.
Lotfi Ouertani is an international entrepreneur and brand architect with a passion for uniting culture, commerce, and craftsmanship. Lotfi has built a diverse career across food production, real estate, global distribution, and premium beverages.
As a Partner at Volcanic Drinks alongside Alfreð Pálsson, Lotfi plays a key role in shaping the brand’s global presence, elevating Volcanic Vodka, Gin, and Whisky as symbols of Icelandic purity and excellence.
With a rare blend of hands-on operational insight and visionary brand leadership, Lotfi brings depth, story, and precision into every venture.
Lotfi Ouertani
Partner
PARTNER – VOLCANIC DRINKS, VÖK WATER, FORREST FRESH FOODS, MEGA RETAILER
CEO – DON LUDOVICO, CASA DON LUDOVICO
Lotfi Ouertani is an international entrepreneur and brand architect with a passion for uniting culture, commerce, and craftsmanship. Lotfi has built a diverse career across food production, real estate, global distribution, and premium beverages.
As a Partner at Volcanic Drinks alongside Alfreð Pálsson, Lotfi plays a key role in shaping the brand’s global presence, elevating Volcanic Vodka, Gin, and Whisky as symbols of Icelandic purity and excellence.
With a rare blend of hands-on operational insight and visionary brand leadership, Lotfi brings depth, story, and precision into every venture.
Mike Marchant
Mike Marchant
Exec. VP
With 30 years of International sales and marketing experience. Mike takes care of International sales and makes sure Volcanic Drinks is compliant with the many rules and regulations involving import/export.
His vision for the company is growth and bringing the quality of Iceland Spirits to the attention of more people.
With 30 years of International sales and marketing experience. Mike takes care of International sales and makes sure Volcanic Drinks is compliant with the many rules and regulations involving import/export.
His vision for the company is growth and bringing the quality of Iceland Spirits to the attention of more people.
Mike Marchant
Exec. VP
With 30 years of International sales and marketing experience. Mike takes care of International sales and makes sure Volcanic Drinks is compliant with the many rules and regulations involving import/export.
His vision for the company is growth and bringing the quality of Iceland Spirits to the attention of more people.
Wesley Hsu
Wesley Hsu
President Volcanic Drinks USA
Wesley is a former professional athlete and entrepreneur who founded Taiwan’s first professional basketball team, competing internationally throughout Southeast Asia. He is recognized for his extensive knowledge and experience in product development, branding, and ability to establish a dynamic, winning culture. While living in Iceland for 3 years, he experienced the purity and superior ingredients of Icelandic spirits which led to him promoting and bringing this brand to the US. As President of Volcanic Drinks USA, he is committed to establishing Volcanic Vodka as the #1 vodka in America.
Wesley is a former professional athlete and entrepreneur who founded Taiwan’s first professional basketball team, competing internationally throughout Southeast Asia. He is recognized for his extensive knowledge and experience in product development, branding, and ability to establish a dynamic, winning culture. While living in Iceland for 3 years, he experienced the purity and superior ingredients of Icelandic spirits which led to him promoting and bringing this brand to the US. As President of Volcanic Drinks USA, he is committed to establishing Volcanic Vodka as the #1 vodka in America.
Wesley Hsu
President Volcanic Drinks USA
Wesley is a former professional athlete and entrepreneur who founded Taiwan’s first professional basketball team, competing internationally throughout Southeast Asia. He is recognized for his extensive knowledge and experience in product development, branding, and ability to establish a dynamic, winning culture. While living in Iceland for 3 years, he experienced the purity and superior ingredients of Icelandic spirits which led to him promoting and bringing this brand to the US. As President of Volcanic Drinks USA, he is committed to establishing Volcanic Vodka as the #1 vodka in America.
Ólafur Torfason
Ólafur Torfason
Vice President Volcanic Drinks USA
Ólafur has nearly a decade of experience working as a consultant in product development and production at Volcanic Drinks.
His expertise ranges from sales and product development to human relations, and he plays a key role in establishing new business connections.”
Ólafur has nearly a decade of experience working as a consultant in product development and production at Volcanic Drinks.
His expertise ranges from sales and product development to human relations, and he plays a key role in establishing new business connections.”
Ólafur Torfason
Vice President Volcanic Drinks USA
Ólafur has nearly a decade of experience working as a consultant in product development and production at Volcanic Drinks.
His expertise ranges from sales and product development to human relations, and he plays a key role in establishing new business connections.”
Only 100% Energy in Prodcution
Only 100% Energy in Prodcution
Eco Friendly Packaging
Eco Friendly Packaging
Recyclable Packaging
Recyclable Packaging
Only 100% Energy in Prodcution
Eco Friendly Packaging
Recyclable Packaging
Our NAture
Commitment to
Sustainability
At Volcanic Drinks, sustainability is embedded in everything we do. From sourcing ingredients to production, we ensure our processes respect and preserve the environment. We use eco-friendly packaging, and our production methods minimize water usage and energy consumption. Our dedication to sustainable practices is driven by a deep respect for Iceland’s natural beauty and a responsibility to protect it for future generations.
Our NAture
Commitment to
Sustainability
At Volcanic Drinks, sustainability is embedded in everything we do. From sourcing ingredients to production, we ensure our processes respect and preserve the environment. We use eco-friendly packaging, and our production methods minimize water usage and energy consumption. Our dedication to sustainable practices is driven by a deep respect for Iceland’s natural beauty and a responsibility to protect it for future generations.
Our NAture
Commitment to
Sustainability
At Volcanic Drinks, sustainability is embedded in everything we do. From sourcing ingredients to production, we ensure our processes respect and preserve the environment. We use eco-friendly packaging, and our production methods minimize water usage and energy consumption. Our dedication to sustainable practices is driven by a deep respect for Iceland’s natural beauty and a responsibility to protect it for future generations.
Our NAture
Commitment to
Sustainability
At Volcanic Drinks, sustainability is embedded in everything we do. From sourcing ingredients to production, we ensure our processes respect and preserve the environment. We use eco-friendly packaging, and our production methods minimize water usage and energy consumption. Our dedication to sustainable practices is driven by a deep respect for Iceland’s natural beauty and a responsibility to protect it for future generations.
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Volcanic Drinks ehf. · Reykjavik, Iceland · sales@volcanic-drinks.com
©
2025
All Rights Reserved
Volcanic Drinks ehf. · Reykjavik, Iceland · sales@volcanic-drinks.com
©
2025
All Rights Reserved
Volcanic Drinks ehf. · Reykjavik, Iceland · sales@volcanic-drinks.com
©
2025
All Rights Reserved