Volcanic drinks
Four Decades of Experience in Crafting Quality Spirits
Volcanic drinks
Four Decades of Experience in Crafting Quality Spirits
Volcanic Drinks has set itself the task of distilling high-quality spirits that are unique and unmistakable in taste.
Volcanic Drinks has set itself the task of distilling high-quality spirits that are unique and unmistakable in taste.
Volcanic Drinks has set itself the task of distilling high-quality spirits that are unique and unmistakable in taste.
This is enabled by decades of experience, high quality ingredients, pure Icelandic spring water and a ground breaking lava rock filtration technology.
With over 40 years of experience in crafting premium spirits, our roots run deep in tradition — and our eyes are fixed on innovation. From the first drop to the final pour, each bottle reflects a legacy of quality, precision, and dedication to the art of distillation.
This is enabled by decades of experience, high quality ingredients, pure Icelandic spring water and a ground breaking lava rock filtration technology.
A Global Presence with Icelandic Soul
From Reykjavík to New York, Tokyo to Berlin, Volcanic Vodka is embraced by connoisseurs around the world. Through strong partnerships and trusted distributors, we bring Icelandic excellence to international markets, building bridges between our heritage and today’s global palate.
A Global Presence with Icelandic Soul
From Reykjavík to New York, Tokyo to Berlin, Volcanic Vodka is embraced by connoisseurs around the world. Through strong partnerships and trusted distributors, we bring Icelandic excellence to international markets, building bridges between our heritage and today’s global palate.
Innovation and Craftsmanship
Our products are born from a perfect blend of innovation and Icelandic craftsmanship. We constantly explore new flavors, combinations, and sustainable ingredients that align with modern consumer preferences. Inspired by Iceland’s pristine waters, volcanic minerals, and unique flora, our beverages stand out for their purity and refreshing taste.
From sparkling waters to flavoured drinks, each product is crafted with precision, ensuring that it not only tastes incredible but also reflects the essence of Iceland’s untamed wilderness.
This format balances the company’s local identity with its global reach, focusing on sustainability, leadership, and innovation.
Innovation and Craftsmanship
Our products are born from a perfect blend of innovation and Icelandic craftsmanship. We constantly explore new flavors, combinations, and sustainable ingredients that align with modern consumer preferences. Inspired by Iceland’s pristine waters, volcanic minerals, and unique flora, our beverages stand out for their purity and refreshing taste.
From sparkling waters to flavoured drinks, each product is crafted with precision, ensuring that it not only tastes incredible but also reflects the essence of Iceland’s untamed wilderness.
This format balances the company’s local identity with its global reach, focusing on sustainability, leadership, and innovation.
Leadership with Vision
Led by industry veterans and bold entrepreneurs, our team merges global experience with local passion. Together, we guide Volcanic Spirits with one mission: to deliver authentic, world-class Icelandic beverages that ignite the senses and inspire the world.
Led by industry veterans and bold entrepreneurs, our team merges global experience with local passion. Together, we guide Volcanic Spirits with one mission: to deliver authentic, world-class Icelandic beverages that ignite the senses and inspire the world.
Alfreð Pálsson
Alfreð Pálsson
President & CEO
Alfreð has over 20 years of experience in the beverage industry and founded Volcanic Drinks with Ragnar in 2010.
Alfreð leads Volcanic Drinks with a vision of sustainability and excellence. His leadership has been pivotal in expanding the brand internationally.
Alfreð has over 20 years of experience in the beverage industry and founded Volcanic Drinks with Ragnar in 2010.
Alfreð leads Volcanic Drinks with a vision of sustainability and excellence. His leadership has been pivotal in expanding the brand internationally.
Alfreð Pálsson
President & CEO
Alfreð has over 20 years of experience in the beverage industry and founded Volcanic Drinks with Ragnar in 2010.
Alfreð leads Volcanic Drinks with a vision of sustainability and excellence. His leadership has been pivotal in expanding the brand internationally.
Wesley Hsu
Wesley Hsu
President Volcanic Drinks USA
Wesley is a former professional athlete and entrepreneur who founded Taiwan’s first professional basketball team, competing internationally throughout Southeast Asia. He is recognized for his extensive knowledge and experience in product development, branding, and ability to establish a dynamic, winning culture. While living in Iceland for 3 years, he experienced the purity and superior ingredients of Icelandic spirits which led to him promoting and bringing this brand to the US. As President of Volcanic Drinks USA, he is committed to establishing Volcanic Vodka as the #1 vodka in America.
Wesley is a former professional athlete and entrepreneur who founded Taiwan’s first professional basketball team, competing internationally throughout Southeast Asia. He is recognized for his extensive knowledge and experience in product development, branding, and ability to establish a dynamic, winning culture. While living in Iceland for 3 years, he experienced the purity and superior ingredients of Icelandic spirits which led to him promoting and bringing this brand to the US. As President of Volcanic Drinks USA, he is committed to establishing Volcanic Vodka as the #1 vodka in America.
Wesley Hsu
President Volcanic Drinks USA
Wesley is a former professional athlete and entrepreneur who founded Taiwan’s first professional basketball team, competing internationally throughout Southeast Asia. He is recognized for his extensive knowledge and experience in product development, branding, and ability to establish a dynamic, winning culture. While living in Iceland for 3 years, he experienced the purity and superior ingredients of Icelandic spirits which led to him promoting and bringing this brand to the US. As President of Volcanic Drinks USA, he is committed to establishing Volcanic Vodka as the #1 vodka in America.
Ragnar Tryggvason
Ragnar Tryggvason
CTO
Ragnar has decades of worldwide experience. He was the project Director for Heineken Group in Russia before joining Volcanic Drinks in 2010.
Ragnar also was the Technical Director of Baltic bottling in St. Petersburg and Banja Luka Brewery in Bosnia.
Ragnar has decades of worldwide experience. He was the project Director for Heineken Group in Russia before joining Volcanic Drinks in 2010.
Ragnar also was the Technical Director of Baltic bottling in St. Petersburg and Banja Luka Brewery in Bosnia.
Ragnar Tryggvason
CTO
Ragnar has decades of worldwide experience. He was the project Director for Heineken Group in Russia before joining Volcanic Drinks in 2010.
Ragnar also was the Technical Director of Baltic bottling in St. Petersburg and Banja Luka Brewery in Bosnia.
Ólafur Torfason
Ólafur Torfason
Vice President Volcanic Drinks USA
Ólafur has nearly a decade of experience working as a consultant in product development and production at Volcanic Drinks.
His expertise ranges from sales and product development to human relations, and he plays a key role in establishing new business connections.”
Ólafur has nearly a decade of experience working as a consultant in product development and production at Volcanic Drinks.
His expertise ranges from sales and product development to human relations, and he plays a key role in establishing new business connections.”
Ólafur Torfason
Vice President Volcanic Drinks USA
Ólafur has nearly a decade of experience working as a consultant in product development and production at Volcanic Drinks.
His expertise ranges from sales and product development to human relations, and he plays a key role in establishing new business connections.”
Mike Marchant
Mike Marchant
Exec. VP
With 30 years of International sales and marketing experience. Mike takes care of International sales and makes sure Volcanic Drinks is compliant with the many rules and regulations involving import/export.
His vision for the company is growth and bringing the quality of Iceland Spirits to the attention of more people.
With 30 years of International sales and marketing experience. Mike takes care of International sales and makes sure Volcanic Drinks is compliant with the many rules and regulations involving import/export.
His vision for the company is growth and bringing the quality of Iceland Spirits to the attention of more people.
Mike Marchant
Exec. VP
With 30 years of International sales and marketing experience. Mike takes care of International sales and makes sure Volcanic Drinks is compliant with the many rules and regulations involving import/export.
His vision for the company is growth and bringing the quality of Iceland Spirits to the attention of more people.
Lotfi Ouertani
Lotfi Ouertani
Partner
PARTNER – VOLCANIC DRINKS, VÖK WATER, FORREST FRESH FOODS, MEGA RETAILER
CEO – DON LUDOVICO, CASA DON LUDOVICO
Lotfi Ouertani is an international entrepreneur and brand architect with a passion for uniting culture, commerce, and craftsmanship. Lotfi has built a diverse career across food production, real estate, global distribution, and premium beverages.
As a Partner at Volcanic Drinks alongside Alfreð Pálsson, Lotfi plays a key role in shaping the brand’s global presence, elevating Volcanic Vodka, Gin, and Whisky as symbols of Icelandic purity and excellence.
With a rare blend of hands-on operational insight and visionary brand leadership, Lotfi brings depth, story, and precision into every venture.
Lotfi Ouertani is an international entrepreneur and brand architect with a passion for uniting culture, commerce, and craftsmanship. Lotfi has built a diverse career across food production, real estate, global distribution, and premium beverages.
As a Partner at Volcanic Drinks alongside Alfreð Pálsson, Lotfi plays a key role in shaping the brand’s global presence, elevating Volcanic Vodka, Gin, and Whisky as symbols of Icelandic purity and excellence.
With a rare blend of hands-on operational insight and visionary brand leadership, Lotfi brings depth, story, and precision into every venture.
Lotfi Ouertani
Partner
PARTNER – VOLCANIC DRINKS, VÖK WATER, FORREST FRESH FOODS, MEGA RETAILER
CEO – DON LUDOVICO, CASA DON LUDOVICO
Lotfi Ouertani is an international entrepreneur and brand architect with a passion for uniting culture, commerce, and craftsmanship. Lotfi has built a diverse career across food production, real estate, global distribution, and premium beverages.
As a Partner at Volcanic Drinks alongside Alfreð Pálsson, Lotfi plays a key role in shaping the brand’s global presence, elevating Volcanic Vodka, Gin, and Whisky as symbols of Icelandic purity and excellence.
With a rare blend of hands-on operational insight and visionary brand leadership, Lotfi brings depth, story, and precision into every venture.
Only 100% Energy in Prodcution
Only 100% Energy in Prodcution
Eco Friendly Packaging
Eco Friendly Packaging
Recyclable Packaging
Recyclable Packaging
Only 100% Energy in Prodcution
Eco Friendly Packaging
Recyclable Packaging
Our NAture
Sustainability
by Design
Our process honors Iceland’s pristine environment. We use sustainable ingredients, eco-conscious packaging, and minimal-impact production methods. Because protecting our island is as important as sharing it.
Our NAture
Sustainability
by Design
Our process honors Iceland’s pristine environment. We use sustainable ingredients, eco-conscious packaging, and minimal-impact production methods. Because protecting our island is as important as sharing it.
Our NAture
Sustainability
by Design
Our process honors Iceland’s pristine environment. We use sustainable ingredients, eco-conscious packaging, and minimal-impact production methods. Because protecting our island is as important as sharing it.
Our NAture
Sustainability
by Design
Our process honors Iceland’s pristine environment. We use sustainable ingredients, eco-conscious packaging, and minimal-impact production methods. Because protecting our island is as important as sharing it.
Get in Touch!
If you have any enquiries please fill out the form below and we'll get back to you as soon as possible.
Volcanic Drinks ehf. · Reykjavik, Iceland · sales@volcanic-drinks.com
©
2025
All Rights Reserved
Volcanic Drinks ehf. · Reykjavik, Iceland · sales@volcanic-drinks.com
©
2025
All Rights Reserved
Volcanic Drinks ehf. · Reykjavik, Iceland · sales@volcanic-drinks.com
©
2025
All Rights Reserved